Leisure Group Travel
America’s Leading Group Travel Publications and Websites
Every tourism-related business needs a solid leisure group marketing strategy. That strategy begins with Leisure Group Travel’s print and online solutions, the choice for today’s savvy group travel buyer and the perfect platform for your group-friendly message.
Here’s our formula. We create well-written, timely destination articles and special features in Leisure Group Travel magazine and LeisureGroupTravel.com. We distribute our content to the widest network of group travel buyers on the planet – 20,000 in print and 16,000 online. Inspired to develop new trips, readers connect directly with our advertisers, thus closing the loop. Along the way we track leads for advertisers via iTRACK, our proprietary lead-generation system.
Here’s the reality. You need more than 7 minutes to make a lasting impression in the group market. Once-a-year trade shows and a membership next to 3,000 of your closest competitors doesn’t cut it.
Here’s your opportunity. Take a close look at Leisure Group Travel’s diverse editorial calendar. We cover key destinations, industry issues and opportunity in markets that you won’t find elsewhere. Start transforming your sales department into a group booking machine today by contacting your regional business development manager.
Leisure Group Travel Magazine
Celebrating 17 years in publishing, Leisure Group Travel was born in the golden era of the group tour industry, when seniors piled on bus tours, before a little thing called the Internet permeated desktops. What a difference a decade and a half makes. Leisure Group Travel adapted to a changing market by focusing on what’s important to today’s group travel buyer. Leisure Group Travel is the ONLY magazine covering the issues, exploring niche & affinity segments and discovering destinations relevant to today’s group travel buyer.
- Guaranteed results – your print ad will generate leads, we guarantee it
- 100% tracking – gauging performance isn’t an option, it’s a requirement. We set the industry standard in tracking print and online performance with iTRACK
- Quality editorial – each edition is distinctive, presenting the world of group travel with in-depth destination features, timely updates, columns and niche and affinity options
Magazine Published: February, April, June, August, October, December
Targeted Reach: Tour Operators, Group Travel Agents, Bus Companies, Bank Travel Clubs, Churches, Group Leaders, Niche and Affinity Groups
Distribution: 20k in Print, Additional 16k Online
View a Sample Edition
Targeted, Content-Based Web Advertising on LeisureGroupTravel.com
Unlike traditional magazine websites, ours is more than a shell of the publication. The new LeisureGroupTravel.com features thousands of destination reviews, itineraries, insider advice and planning tools, plus a digitized version of the print guide, all available 24/7/365 to our community.
When we set out to design the NEW LeisureGroupTravel.com, we had two goals in mind.
First, we wanted to provide our community with the best possible user experience regardless of whether they were on a pc, tablet or mobile device.
Second, we aimed to create a wide range of promotional opportunities for suppliers based on their needs, not ours.
Our new website features a smart, responsive design. Beyond the pretty look, there are thousands of pages of content, including reviews of worldwide destinations, hundreds of helpful tips, itineraries and supplier profiles that make researching a group journey online a cinch.
Understanding no two businesses are alike, we offer a variety of promotional opportunities that extend well beyond traditional banner advertising. These products are built into the fabric of the website, becoming an integral part of the research and planning process, and backed by our very own iTrack lead generation and tracking system.
Targeted, Timely E-news
InSite on Leisure Travel is our weekly e-newsletter sent to our member-base of 10,000 U.S. Tour & Receptive Operators, Bus Companies, Travel Agents, Bank Travel Clubs, Churches and Niche Travel Groups. Expertly written, designed and distributed, it’s your connection to this hard-to-find audience.
Stay in front of planners with a Site InSpection feature that promotes your destination or company’s uniqueness, or promote your best itineraries. Both are spotlighted in the e-newsletter and also online LeisureGroupTravel.com.
Brands also love our oversized banners and the fact that we don’t stack them like sardines. This is how we preserve the user experience and your click-through ratio.Request a Media Kit
Product Types to Suit Your Every Need
Site InSpection Features
Entice groups with a professionally-written content feature showcasing your destination/company and communicate your brand’s position and special group offers. Includes 1,000 words of custom-written, descriptive SEO copy, photo & video gallery. Site InSpections are featured on the site and in one edition of the InSite on Leisure Travel e-newsletter.Live Site InSpection
Sometimes groups need a little more directed inspiration. This is where your group-focused itineraries come into play. All itineraries are published on LeisureGroupTravel.com with select itineraries also featured in the InSite e-newsletter.
Geographically Targeted Banners
As an advertiser, you want your brand in front of buyers when they are prepared to make a decision. This is where geographically targeted banners come in, allowing you to display your advertising message when buyers are searching for products that match your destination or category. Studies show that geographically targeted ads can increase returns significantly over “blind advertising.”
We’re as serious as you are about ROI – that’s why we track every advertising campaign using our proprietary iTrack lead generation and tracking program. iTrack provides statistical reporting on your campaign, including leads from interested groups, sent to you via email, and detailed reports on page views and click throughs for your digital components. Take the guesswork out of your marketing campaign with iTrack.Learn More About iTrack