Premier Travel Media is preparing for the re-launch of the student travel market and its popular Student Travel Planning Guide brand in spring 2022 with a multifaceted approach to content and distribution.
For nearly two years, the publishing house has pivoted to providing resources for virtual field trips and developing inspirational travel content for future planning. But as 2022 arrives, Student Travel Planning Guide is setting its sights on helping this sector make a strong recovery.
To help school districts get comfortable in traveling again, Student Travel Planning Guide has announced a new online travel guide to debut in the spring of 2022. “The Return to Student Travel” all-digital resource will be distributed to 50,000 school districts across the United States with hundreds of educational travel ideas and practical tips on how to get students back on the road safely.
Focusing on educational travel opportunities across all 50 states, the guide will spotlight student-friendly tours, museum visits and outdoor activities that appeal to junior high and senior high school students.
“We’re excited to create editorial features that help educators integrate their travel stops with lesson plans back in the classroom,” says Miles Dobis, associate editor for Student Travel Planning Guide. Readers will learn about STEM activities, theme park performance programs and living history sites—all with flexible structures to appeal to groups of all sizes and budgets.
An expanded online presentation of the guide will include additional articles, colorful photography and links to teacher modules they can use before embarking on a school outing.
“This new digital format allows us to reach a broader audience while also providing key tracking metrics for all of our advertising partners,” says Student Travel Planning Guide publisher Jeff Gayduk. “ROI is critical to our partners, and we’re committed to getting their message in front of the right audience with analytics to back it up.”