March 17, 2022 — Willowbrook, Illinois … Every corner of the United States has a unique sports tourism story to share. Each athletic event at an arena, sports complex or park has the potential to create a lifetime of memories. Sports Planning Guide’s (SPG) partnerships with destinations help event planners grasp the essence of each location and individuality of every facility—making each event booking a potential dream maker.

SPG partners with state sports organizations from Oregon to Florida, assisting the state in communicating their unique message and assisting their partners in promoting their individual destinations. Each guide features professionally written articles that capture the essence of the event and tourism landscape in that area, along with in-depth coverage of all types of sporting venues and popular local activities the whole family will enjoy. It’s this combination that has earned accolades across the industry.

“Sports Planning Guide’s marketing opportunities give destinations the ability to showcase their sports facilities and attractions,” said Tammy Dunn, executive director of Snohomish County Sports Commission. “One of the great marketing opportunities is the Washington State Guide. This helps our destinations to tell a story about their community along with the state’s sports tourism efforts.”

The creativity of SPG’s platform means guides look equally as stunning on a mobile device as they do on a planner’s credenza. State guides are published inside the annual SPG print magazine, as a stand-alone print publication, a downloadable pdf and a digital page-flip magazine.

SPG also provides a slew of digital exclusive content to further elevate each state and partner. Social media campaigns focus on individual destinations and their facilities to draw attention to seasonal sports and upcoming tournaments. Extensive facility articles, which dive into specific sports and venue types offer even more promotional content for readers.

“Our partnership with SPG has helped showcase Tulsa as a sports destination,” said Joel Koester, director of sports sales at the Tulsa Sports Commission. “Their social media postings and facility spotlight articles have been great follow-ups to show that SPG is with us every step of the way.”

About Sports Planning Guide

As the leading resource for the competitive sports tournament and event industry, SPG connects tournament and event planners with sports destinations and facilities which will help them plan better events. SPG is a Premier Travel Media brand.