While leisure travel groups are an important component of any successful destination’s business make-up, they are often misunderstood at the DMO level. The result is a “big miss” when developing strategies towards cultivating new group business with opportunities for growth left on the table.

By enabling partners and incorporating a “group readiness” message into your destination’s communication cycle, you’re multiplying the potential reach of any communication and it didn’t cost you a dime extra.

This new whitepaper from Premier Travel Media explores the opportunities to build a new channel of business from ad hoc groups, while maintaining strong ties within traditional group channels.

Pick up your free copy!