With the new year comes two new hires at Premier Travel Media (PTM), the leading publisher in the rapidly growing group travel sector. PTM inspires groups to plan better vacations by partnering with hundreds of travel brands, introducing their products to tour & travel buyers through content marketing and digital promotion.  

Jonathan Elkoubi (jonathan@ptmgroups.com) joins the company as Director of Business Development and Lisa Shames (lisas@ptmgroups.com) is Managing Editor.  

In this new role, Jonathan will find original business opportunities and reinforce PTM’s existing business and partnerships. He brings 20 years of experience in the travel and entertainment sector, training in-house sales teams, growing a pipeline of qualified leads and facilitating innovation adoption at various attractions and tourism sites in the New York metro area. He has also held leadership positions at Bonjour USA Tours, Applebee’s, Ripley’s Believe It or Not and VR World NYC. Prior to his role at PTM, he co-founded Intentful.ai, a conversational AI startup meant to support digital marketers. Originally from Paris, Jonathan has called Long Island, New York home for over a decade.  

“I couldn’t be more ecstatic to be joining the PTM team. I was a client for some time, and over the course of nearly 10 years, this privileged relationship morphed from client to strong supporter,” says Elkoubi. “One could say this latest development was only a natural evolution, and I look forward to helping the company maintain the phenomenal growth it has been capable of achieving post-COVID.”  

In her role as Managing Editor, Lisa joins PTM’s esteemed editorial team and will support in the production of the company’s travel magazines, website content, newsletters and social channels across multiple travel brands. Lisa brings 20-plus years of writing and editing experience, including as senior editor editor for three Chicago magazines, covering dining, culture, travel, and health and wellness. Additionally, she has contributed articles to the Chicago Tribune, Timeout Chicago, Chicago Sun-Times and Choose Chicago, and has worked for a boutique marketing company specializing in the hospitality industry.

“Travel and exploring the world have always been at the center of my life from a young age,” says L.A.-born Lisa, who has lived in Montreal, Madrid and Guadeloupe. “I’m so looking forward to sharing my passion for travel as well as the stories of the equally passionate people who make it happen.”  

About Premier Travel Media
Connecting the travel industry through publishing and marketing solutions since 1999, Premier Travel Media is a trusted, proven and effective publishing company. PTM has successfully collaborated with hundreds of travel brands, introducing their products and services to a wide audience of tour & travel buyers, sports tournament professionals and niche travel audiences. PTM’s industry-leading content marketing and digital promotion has inspired group and event organizers to plan more memorable vacations. Learn about Premier Travel Media at www.ptmgroups.com.