Route 66
The Mother Road Turns 100 – Join the Journey!
Route 66 – Once-in-a-Lifetime Opportunity
Premier Travel Media is helping destinations and attractions capitalize on the buzz around traveling to celebrate the Route 66 Centennial. We have created strategic content platforms that connect you with domestic and international travel planners, educators, tour operators, and travel advisors actively building Americana travel experiences for 2026. Through a new pop-up newsletter, InSite on Route 66 and the Route 66 Celebration Trip Planner, we’re providing high-visibility opportunities for partners to showcase their events, historic sites, and themed itineraries to an audience eager to engage with the Route 66 Centennial Celebration. Our multi-brand distribution—spanning Leisure Group Travel, Student Travel Pro, Destination Reunions, and Inbound Insider—ensures that our partners’ stories reach targeted, qualified decision-makers across every segment of leisure travel.
Reach Planners Across Niches
Combined Distribution
Website Visitors
Print Subscribers
E-Newsletter Subscribers
Social Media Followers
Why Should I Advertise in the Route 66 Guide?
Celebrate a Historic Milestone
Align your brand with the celebration of the Route 66 Centennial Celebration, gaining visibility during a time of heightened interest in U.S. history and culture.
Reach an Engaged Audience
Access the dedicated readership of Leisure Group Travel through 30,000 digital readers in January 2026 and 12,000 in the February 2026 print edition. Ongoing digital marketing to 43,000 InSite Route 66 readers begins September 2025!
Unparalleled Exposure
Be a focal point for tour planners seeking the perfect destinations for their travelers. Showcase your message across all Premier Travel Media group travel brands – email, social, website and print channels.
Leisure Audience
North America-based Tour & Receptive Operators, Travel Agents, Bus Companies, Bank Travel Clubs, Alumni, Churches, Senior and Niche & Affinity travel groups
Inbound Insider Audience
U.S.-based receptive tour operators, bed banks and destination management companies (DMCs) overseas tour operators, travel agencies and MICE planners who send clients to the U.S.
Student Audience
School Administration/Principals, Science/STEM Teachers, Band/Choir/Orchestra Leaders, Fine Arts Teachers, Student Activities/PTA, College/Career Readiness, Home School
Reunion Audience
Family, friends, multi-generational travel and military reunion planners, plus travel consultants