Enabling sports event professionals to make smarter choices about the locations they choose is the passion that drives the Sports Planning Guide team. SPG is the place where sports event planners find unique tournament locations that match their event needs with exceptional content about sports tourism destinations.
Profiling hundreds of facilities across the U.S. in our annual print guide and online SportsPlanningGuide.com, this is where relationships begin.
- 106,000 – Print and Digital Readers
- 5,800 – E-Newsletter Subscribers
- Largest Circulation in Sports Event Planning Industry
- Sports Event Rights Holders, Governing Bodies, Tournament Planners
- Audience Profile Sheet
Print Edition Published
- Published Every October
- Print: July 30
- Online: 30 Days Prior to Publish Date
- Twice Monthly
Explore the Brand
Highlight your sports venues to thousands of sports event planners that use us as a trusted source for facility information
SEO is the backbone of our digital presence, crafting your content so that it gets in front of the right audience when they are searching for it.
Your content is delivered to our qualified audience of over 5,800 of the leading event planners across the U.S. and abroad through our bi-weekly newsletter.
Boasting the largest annual guide in the industry, we push your placement to the nation’s premier tournament planners representing amateur, collegiate, Olympic and other competitive sports events.
Our constant drip of industry content keeps event planners engaged and coming back. No other channel has as much content focused on sports tourism!
No guesswork here, tracking your performance is simple, thanks to the industry’s exclusive lead generation tool: iTrack and on-demand stats reporting.
Learn more about Sports Planning Guide
We build a bridge to your best prospects through content marketing, digital advertising and the industry’s only planning guide. From the latest innovations to expertly crafted events and time-tested tips from the pros, nobody covers the market like we do!
Build it, and they will come!
Cities that host sporting events can see economic benefits such as infrastructure development, outside investment and prestige. Even smaller events bring spectators with participants who boost revenue for local businesses and services. But to get into the game they must build facilities and hope that they will draw events that lead to a positive return.
Investing in sports event tourism is a long-term commitment and having a strategic marketing outreach program can mean hosting events that result in many years of increased revenue. Contact us about how Sports Planning Guide can extend your reach to key decision makers.
We put you in front of the right audience with expertly crafted content-based advertising. Written for you, Site InSpections tell your destination’s story, while facility profiles show tournament planners where they can compete.
Digital display and video advertising are geo-targeted, so you’re always reaching the right audience.