Sports Planning Guide

Helping sports event professionals to make smart choices about the locations they choose since 2009, Sports Planning Guide (SPG) is the place where relationships begin in the sports tourism industry.

Our industry-leading annual print guide and content-focused website provide unbeatable tools to help sports event planners plan better events and find unique tournament locations that match their needs.

With exceptional content about sports tourism destinations and tournament-ready facilities, and deep dives into the best states to host sports tournaments, we build a bridge to your best prospects through content marketing, digital advertising and the industry’s exclusive planning guide. From the latest innovations to expertly crafted events and time-tested tips from the pros, nobody covers the market like SPG!

Benefits of Publishing in Sports Planning Guide

Explore the Brand


Print and Digital Readers

Newsletter Subscribers

Largest Circulation in Sports Events Industry

Target Audience

  • Sports Event Rights Holders, Governing Bodies, Tournament Planners

Print Edition Published

  • Published Every October

Advertising Deadline

  • Print: July 30
  • Online: 30 Days Prior to Publish Date

Newsletter Delivered

  • Every Thursday

Weekly Newsletter

We feature all advertising partners in our weekly InSite newsletter, distributed to a qualified audience of over 5,000 of the leading event planners across the U.S. 

Industry’s Print Guide

Boasting the largest annual guide in the industry, we connect you to 10,000 of the nation’s premier tournament planners representing amateur, collegiate, Olympic and other competitive sports events.

Facility Profiles

Highlight your sports venues to thousands of sports event planners that use us as a trusted source for facility information

Data Driven

SEO is the backbone of our digital presence, crafting your content so that it gets in front of the right audience when they are searching for it.

Trending Content

Our constant drip of industry content keeps event planners engaged and coming back. No other channel has as much content focused on sports tourism!


No guesswork here, tracking your performance is simple, thanks to the industry’s exclusive lead generation tool: iTrack and on-demand stats reporting.

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