china link

Brand Details


  • 7,000,000 – Push Messages On China i2i WeChat Platforms
  • 800,000 – Banner Advertisements on China i2i WeChat Platforms
  • Friends Moments Messages 
  • Visa Processing Centers 

Target Audience

  • Chinese FIT Travelers, Pre-formed Groups, Shoppers, Investors, Residents, Students

Connecting Chinese Inbound Travelers with the Best of America

3.1 Million Chinese traveled to the US in 2018, spending $22 Billion; 50% more than your average international arrival. The Chinese economy grew in 2020, this will be the first international market to return to pre 2020 levels.

WeChat is the largest social media platform in China with over one billion daily users. If you’re not on Wechat, you can’t communicate with Chinese travel consumers, you can’t sell to Chinese travel buyers, Chinese travel media will not find you – it’s like you don’t exist! So, make sure you do exist in China – start your WeChat world and let Premier Travel Media and i2i Group help you – with over 18 million readers and 8 million followers on our ecosystem of Chinese global travelers – we can get you started and introduce you to the new world.

inbound insider

In partnership with the International Inbound Travel Association (IITA), we offer targeted solutions to reaching overseas travel buyers, plus the leading inbound receptive operators and DMCs in the U.S.

Brand Details


  • 5,000 – Print and Digital Readers
  • 1,200 – E-Newsletter Subscribers
  • Trade Shows – IPW, ITB, WTM, Go West, La Cita and more!

*Number based on 2020 info

Target Audience

  • U.S.-based receptive tour operators, bed banks and destination management companies, (DMCs), overseas tour operators, travel agencies and MICE planners who send clients to the U.S.

Print Edition Published

  • Published Annually in May

Advertising Deadline

  • Print: 45 Days Prior to Publish Date
  • Online: 30 Days Prior to Publish Date

Newsletter Delivered

  • The first Wednesday of every month

Explore the Brand

Five Paths to Success

We offer unique ways to target overseas travel planners with flexible advertising solutions including content marketing, brand advertising, digital and email marketing.


The Inbound Insider is the association’s official print and digital guide that helps fulfill the mission of growing inbound travel to the USA. The guide positions members of IITA as the leading source for USA inbound travelers. Feature stories include unique travel experiences available throughout the USA, trends and statistics affecting the industry and profiles of IITA operators, plus a directory of supplier and DMO members.


Advertise your services on, the association’s official website. With a sleek, mobile-friendly design, relevant content, webinars and important association updates, promoting your brand to the market is easy!


Debuting in early 2021, connect with worldwide travel planners in IITA’s e-news.


Exclusive sponsorship of IITA live and digital events, as well as website and e-newsletter takeovers are available.

Whitepapers & Special Reports

Our educational papers explore industry subject matter through in-depth research and reporting. Your brand sponsorship includes logo identification, special messaging and leads generated from downloads.

Ready to get started?

View Our Markets

Use PTM to connect directly with buyers from the family travel, sports events, leisure group, film production, faith, international inbound and student markets!

View Our Services

Our publishing company has evolved by getting ahead of market trends, incubating new brands and expanding our services to support the needs of the diverse travel industry.