Simplifying Sports Destination Selection Process

When it comes to selecting the best location to host a tournament, sports event planners have an imposing array of options. With field and facility data becoming ubiquitous, it’s often each destination’s intangibles that will set it apart in the competitive sports tourism arena.

The 2022 edition of Sports Planning Guide (SPG) helps planners chose the best locations for their tournaments by uniquely highlighting what makes destinations unique. With its proprietary Site InSpections, SPG enhances prospective searches by offering comprehensive, unparalleled coverage of fields and facilities on a site-by-site basis, giving planners a variety of options to choose from. But it’s more than just facilities that draw in planners, participants and their fans.

Site InSpections also feature each destination’s attractions and amenities to provide a more complete perspective of what competitors and their fans can expect, plus planner testimonials that provide invaluable references on each location’s tournament worthiness. That’s part of the advantage of SPG’s content—everything needed to get an event off the ground can be easily found in one place.

“Tools such as SPG Site InSpections play an instrumental role in sharing the many reasons why Winston-Salem is a premier destination in a competitive market,” said Bonny Bernat, STS, senior sports and events sales manager at Visit Winston-Salem, North Carolina. “Site InSpections remain a very valuable tool in selling the destination,” said Jonathan Paris, executive director of sports tourism at Visit Myrtle Beach. “Nothing beats the opportunity to show an event owner the destination, our venues and hotels in person.”