In the third installment of our series on Mastering Supplier Excellence, we look at the differences between receptive operators, wholesalers, tour operators and group leaders—and how each impacts your group sales approach.
In the second installment of our series on Mastering Supplier Excellence, we look at how DMOs, hotels and attractions can develop lasting tour operator relationships and, in turn, foster long-term group sales success.
Leisure group travel contributed $39 billion to the U.S. economy in 2024 and supported more than 515,000 jobs, yet it was relegated to an “adjacent segment” in a major industry report—highlighting a costly blind spot for destinations that continue to overlook this high-value market.
In the first installment of our series on Mastering Supplier Excellence, we look at what tour suppliers need to know when it comes to hiring a group sales manager. A must-read for hotels, attractions and DMOs looking to build their group business.
PTM has launched Travel Trade Brief, a quarterly newsletter sharing insights on student, sports, group, luxury family and film travel. Discover trends, marketing programs and opportunities to stay ahead in group travel. Sign up for updates from PTM’s niche travel media brands.