New publication honors ATTA’s legacy, community and vision for the future of ethical and sustainable travel
Premier Travel Media is proud to unveil a new special edition guide celebrating the 20th anniversary of the Adventure Travel Trade Association, a global leader in shaping the future of responsible, experience-rich tourism. This commemorative publication honors ATTA’s remarkable journey, highlighting the voices, milestones and mission that have made it a force for good in the world of adventure travel.
The guide features a curated collection of personal stories and reflections from some of the most respected names in travel writing, including Don Mankin, Pico Iyer, Norie Quintos, Jill Robinson, Jenn Smith Nelson and Arnie Weissmann.
Through vivid storytelling and personal testimony, these contributors illuminate the heart of the ATTA community and its far-reaching impact on travelers, businesses, and global destinations.
“This 20-year anniversary publication is a heartfelt tribute to the ATTA community—the passionate people who have shaped not just our organization, but the very fabric of the adventure travel industry,” said Shannon Stowell, ATTA CEO. “It’s a celebration of where we’ve been, the memories we’ve made, and the bold path ahead. We hope it sparks inspiration, stirs nostalgia and welcomes new friends into the fold. Most of all, it’s a reminder of the power of connection—because together, we are stronger, braver and better.”
More than a retrospective, the guide explores how ATTA is redefining ethical adventure and serving as a global catalyst for sustainability, innovation and community-building. With heartfelt anecdotes from members around the world, the guide captures the spirit of an organization that has not only shaped the travel industry but also transformed lives.
“This guide is a stunning tribute to two decades of meaningful adventure. It’s filled with incredible photography and powerful stories that will both enlighten and entertain readers. It captures the heart of a community that’s changing the way we explore the world,”
said Jason Paha, Chief Editor at Premier Travel Media.
Whether you are a longtime member, a curious newcomer or a champion of conscious travel, this guide is a must-read tribute to 20 years of passion, purpose and progress in adventure tourism.
The guide will debut at the AdventureELEVATE show May 28-30 in Denver, Colorado. It is also available online at LeisureGroupTravel.com.
About Premier Travel Media
Premier Travel Media is a leading B2B publisher and content marketing media company serving the group and leisure travel industry for over 25 years. Through trusted brands like Leisure Group Travel, Student Travel Pro, Destination Reunions, Inbound Insider, Destination Film and Sports Planning Guide, Premier connects destinations, attractions, and travel providers with qualified travel planners across the U.S. and around the globe. With a deep understanding of the group travel market and a commitment to storytelling, Premier Travel Media delivers high-impact print, digital, and experiential solutions that drive results. www.ptmgroups.com. ng to stay on top of travel trends, the April edition of Leisure Group Travel offers something for every group tour planner.