Revealing spectacular and fascinating group travel destinations to travel planners!
The #1 source for group travel planners with a passion for creating unforgettable group travel experiences. Leisure Group Travel reveals/discovers destination sites, planning best practices and solutions that help group travel organizers create enticing, group-friendly itineraries in popular and off-the-beaten path locations.
Print and Digital Readers
No 1. Group Travel Industry Publisher
Trade Show Distribution
30 Group Travel-Related Events
*Number based on print edition distribution and unique annual website visitors (2019)
Why targeting the Leisure Group Travel market is smart!
Group travel attracts new interest.
As trends and lifestyles change so do the types of groups that travel. Your destination can benefit from new travelers that range from niche travel clubs fulfilling a mission to affinity groups such as women’s, performance and voluntourism groups. Always on the lookout for the next place that can offer something different these groups are the perfect match for destinations that want to promote their attractions.
Reliable source of travel revenue.
In an industry of ups and downs, groups continue to travel regardless of economic downshifts. Groups plan well in advance of their trip, usually 6-12 months ahead, therefore, reservations are secured ahead of time and positively impact marketing budgets.
Groups travel year round.
Other tourists are tied to prime travel season, but groups have a different motivation for travel and often seek low-season or mid-week trips to fit their needs. Group travelers are a great solution to off-season travel slumps.
One decision maker delivers more travelers.
Every planner you connect with represents an average of 20-40 potential travelers. When you are looking to make every cent of your budget count, an investment in marketing to groups makes a significant impact on your budget return.