New advertising opportunities help destinations, attractions and travel brands connect with educators and student travel planners across North America.
Premier Travel Media’s Student Travel Pro has released its 2027 Media Kit, outlining advertising and marketing opportunities for destinations, attractions and travel-related businesses looking to reach the student travel market.
Student Travel Pro connects educators and student travel planners with field trip ideas, educational experiences and resources to help them plan meaningful learning opportunities outside the classroom. Through its website, digital planning guides and bi-weekly newsletter, the platform offers advertisers multiple ways to showcase destinations and experiences to an audience actively interested in student travel.
Multiple Ways to Reach Educators
The 2027 media kit features a range of marketing opportunities designed to help brands build awareness and connect with educators, including:
- Integrated marketing campaigns combining content marketing, newsletter promotion, digital advertising and social media.
- Subject-specific advertising that helps brands reach educators in STEM, Performance, Humanities, or Career & College Prep through sponsorships, banner and video ads, and company profiles.
- Teacher Travel Guides that showcase destinations through curriculum-focused itineraries, grade-level and subject-specific resources, educational experiences and ongoing content series.
Student Travel Pro’s audience and distribution include 20,000 newsletter subscribers, a 24.2% newsletter open rate, 50,000 educators reached through digital planning guides, and 70,000 annual website visitors. Gold Star advertising packages start at $1,295.
Plan for the 2027 Student Travel Market
As destinations and attractions develop their marketing plans for the coming year, Student Travel Pro offers opportunities to connect with educators seeking engaging, educational experiences for their students. Its targeted approach helps advertisers present their offerings in ways that align with teachers’ interests and trip-planning needs.
The 2027 Student Travel Pro Media Kit is available online, with details on advertising options and campaign packages.