Benefit from the Momentum in Sports Tourism
With sports tourism continuing to grow nationwide, Premier Travel Media has released the 2026-27 Sports Planning Guide (SPG) Media Kit, showcasing expanded print, digital and email solutions designed to help destinations and facilities reach the industry’s most active tournament and event organizers.
For more than 15 years, Sports Planning Guide has been the go-to resource for rights holders, tournament directors and facility operators seeking inspiration and guidance for future events.
The newly updated media kit outlines SPG’s comprehensive marketing ecosystem, featuring:
- Flagship print exposure in the industry’s only annual planning guide
- Immersive content marketing through Site InSpections, facility storytelling and expert editorial integration
- High-impact digital visibility, reaching 200,000+ planners and delivering 5.75 million impressions
- Targeted email marketing via the high-performing InSite newsletter and the expanding Where2Play digital facility guides and e-blasts
Together, these platforms deliver year-round visibility at every stage of the planner decision cycle—from early research to site selection.
“Planners rely on SPG because it consistently delivers fresh destination stories, facility profiles and practical industry insights,” said Jeff Gayduk, Publisher. “For advertisers, it’s a chance to put strategic sports marketing to work and gain measurable exposure with qualified event organizers.”
Destinations, sports commissions and facilities are invited to explore the full 2026-27 Media Kit and learn how SPG’s content-driven marketing programs can elevate their visibility and generate new event leads throughout the year.