The student travel market is worth more than $5 billion—and growing.
Tapping into it means connecting with the next generation of lifelong travelers and the educators, group leaders, and tour planners guiding them.
To help you navigate this powerful but often overlooked segment, Student Travel Pro is excited to share our newest free resource available for download: “Learning Beyond the Classroom: How to Succeed in the Student and Youth Travel Marketplace.”
This practical guide breaks down how destinations, attractions, and suppliers can successfully serve student travel groups. Inside, you’ll learn more about:
- The most active segments of student travel, from educational tours to performance and event-based programs
- Who’s making the decisions—and how to reach them
- Tips for becoming truly student-friendly and group-ready
- How to turn student trips into lifetime connections and loyal future visitors
At Student Travel Pro, we help brands like yours connect with the people planning these meaningful, memory-making experiences. Whether you’re just entering the student market or looking to grow your visibility, this guide is the perfect place to start.