Know Thyself: How Understanding Can Lead to More Visitors

Jan 25, 2012 No Comments by

Have you ever thought about what people expect when they come to visit your destination or use your services?  As consumers, before we ever set foot in a place we’ve already formed pictures and associations of that experience in our minds based on what we’ve heard from others.  We call this a community’s brand image, [...]

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2011 Group Marketing Survey Results

Nov 28, 2011 No Comments

We asked group travel suppliers (cvb’s, attractions, hotels, tour operators) a series of questions such as where their group sales are heading in 2012, what challenges they face in marketing their business to groups, what their most effective group marketing strategies were, and where they are focusing their efforts moving forward.  The full results are [...]

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Fall Issue of Midwest Skier Magazine Available

Oct 18, 2011 No Comments

Midwest Skier magazine is a bi-annual publication for ski & snowboard clubs, their members and active outdoor winter sport enthusiasts.  Each edition includes destination profiles on top ski destinations worldwide, ski club profiles and news and updates from the Chicago Metropolitan Ski Council.  View our latest edition here!

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