A completely updated 2012 edition of the Religious Travel Planning is now available from Premier Tourism Marketing Publications. This how-to guide helps church groups get organized and run better travel programs. This guide is circulated to 20,000 faith-based travel groups through the firm’s network of religious travel planners. For 2012 the entire guide has [...]
Have you ever thought about what people expect when they come to visit your destination or use your services? As consumers, before we ever set foot in a place we’ve already formed pictures and associations of that experience in our minds based on what we’ve heard from others. We call this a community’s brand image, [...]
We asked group travel suppliers (cvb’s, attractions, hotels, tour operators) a series of questions such as where their group sales are heading in 2012, what challenges they face in marketing their business to groups, what their most effective group marketing strategies were, and where they are focusing their efforts moving forward. The full results are [...]
Bus Ride Magazine