FOR IMMEDIATE RELEASE
February 23, 2024, Willowbrook, IL…Sports Planning Guide Launches Innovative Video Series, “On the Road with Sports Planning Guide,” Expanding Destination Marketing for Sports Commissions and DMOs
Sports Planning Guide, the leading resource for sports event planners, is proud to announce the launch of its video series, “On the Road with Sports Planning Guide.” This innovative series is set to transform how sports commissions and Destination Marketing Organizations (DMOs) engage with sports tournament planners, fostering connections through video interview shoots and previews of tournament-ready sports facilities.
Led by radio personality and seasoned travel journalist Bill Clevlen, “On the Road with Sports Planning Guide” introduces a dynamic approach to destination marketing, combining the power of visual storytelling with expert insights from local CVB personalities and facility managers. The series kicked off in Tempe, Arizona this past month and aims to provide sports commissions and DMOs with a fresh and engaging medium to showcase their destinations and sports venues, creating a compelling narrative for potential sports events and tournaments.
Key features of “On the Road with Sports Planning Guide” include:
Expert-led Interviews: With his extensive experience in radio and journalism, Bill leads engaging and informative interviews with sports industry professionals, highlighting the unique offerings of each destination and sports venue.
Market-Specific Focus: The video series tailors its content to the sports market, offering destinations the opportunity to target and connect with sports tournament audiences effectively.
Visual Storytelling: Utilizing the power of video, the series brings arenas, fields and facilities to life, providing a visually appealing and immersive experience for sports tournament planners, ultimately aiding in their decision-making process for where to host their next tournament.
Promotion of Destinations: “On the Road with Sports Planning Guide” not only showcases sports venues but also emphasizes the overall appeal of the destination, creating a holistic marketing approach that considers the broader experience for athletes, attendees, and their families.
Broader Exposure: Building an audience takes time, but with SPG’s highly curated audience, featured destinations receive additional promotion across web, email and social platforms to really make their destination stand above the rest.
Commenting on the launch, Bill expressed his excitement, saying, “It’s important to introduce potential clients to locales as well as the venues they have available for events. These segments will provide a rare opportunity for local stakeholders to voice some pride in their sports facilities — something that isn’t done with the stereotypical sports venue videos.”
Sports Planning Guide invites sports commissions, DMOs, and sports venues to explore the possibilities of “On the Road with Sports Planning Guide” and join the movement toward redefining destination marketing in the sports event industry with this additional digital promotion of their destination.
For media inquiries, please contact:
Jeff Gayduk, Publisher, 630.794.0696, Jeff@ptmgroups.com.
About Sports Planning Guide:
Sports Planning Guide (SPG) is the trusted resource for sports event planners since 2009, providing valuable destination information and insights to streamline the planning process. With a commitment to innovation and excellence, SPG continues to be at the forefront of advancements in the sports events industry. SPG is a Premier Travel Media brand.