Results Guarantee

We create group travel content that builds engaged audiences and delivers results to our clients.

At Premier Travel Media we understand that marketers have to make smart choices about where to effectively spend their marketing budget to reach their goals. Whether you choose to advertise on our brand channels or use our custom publishing services, we are committed to tracking, measuring and delivering your desired outcome.

What we provide to our clients

  • Greater reach to the group travel market
  • Expertly written content
  • Stunning, professional-looking publications
  • Enhanced brand recognition
  • Growing and engaged audience
  • Lead generation
  • Detailed lead tracking through iTrack platform
  • Personalized consultation to get the results you need

How we measure results with iTrack

itrack logo
Premier Travel Media’s iTrack platform is designed to help our advertisers measure campaign performance. In 2017, iTrack delivered over 30,000 leads to our clients.

itrack courseHow does it work?

  • Step 1 – We distribute our clients’ content through brand channels in various formats such as print ads, itineraries, and sponsored content.
  • Step 2 – iTrack integrates calls-to-actions and one-click lead generation forms for all content placements.
  • Step 3 – As potential customers engage with content and follow the call to action, iTrack captures the information and stores the lead within the advertiser’s campaign.
  • Step 4 – Advertisers access this information via a weekly lead activity report. iTrack provides general lead requests for destination information, as well as specific company requests.
  • Step 5 – Your business development manager follows up on campaign performance and suggests improvements and benchmarking for upcoming campaigns.

Other Marketing Capabilities